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Marketing And Revenue
Great marketing starts with an honest diagnosis. These free assessments, calculators, and resources help leaders evaluate marketing performance, prepare for AI, and find new opportunities for revenue growth and competitive advantage.
5
Free tools
3
Curated shelves
19
Articles
Start With A Free Tool
See All 19 Tools →See where your marketing performs, where opportunity is slipping away, and where to invest next.
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Start The Check →
Marketing Health Check
Rate twelve statements across brand, channels, technology, and team alignment to see where your marketing stands on the PATH and your most important next step.
AssessmentMarketing Maturity AssessmentFive quick questions that identify your marketing stage, the risks of staying put, and your next move.Find Your Stage →
AssessmentMarketing AI Readiness ScanFifteen questions across five areas, including people and adoption, that show your biggest gaps and where to focus next.Take The Scan →
Interactive StoryCMO AdventureStep into the role of a CMO under pressure and see how your choices affect pipeline, margin, team trust, and board confidence.Start The Story →
CalculatorSponsorship And Ad Value CalculatorPrice website, newsletter, social, podcast, and event sponsorships with a range you can defend.Open The Calculator →
Put It Into Practice
Workshops and services that turn marketing insight into revenue.
Workshop · Client FavoriteWhere’s The Rat?Get inside your customers’ minds and build personas, messaging, and channels that reach them.Explore The Workshop →
WorkshopSales OPSUnderstand the opportunities and obstacles your prospects see, and turn sales conversations into partnerships.Explore The Workshop →
ServiceGrowth AccelerationStrategic growth planning and marketing and go-to-market strategy that turn opportunity into results.Explore The Service →
Read, Listen, And Watch
Curated recommendations on marketing strategy, brand, and customer psychology.
📚Marketing And Advertising BooksStrategy, brand, and growth
▶Marketing And Advertising VideosDesign, perception, and ideas that spread
🎧Marketing And Advertising PodcastsCustomer psychology, brand, and AI
Articles
All Articles →Writing on competitive advantage, brand, customer experience, and growth.
The incremental advantage in the age of AIAugust 2026
Don’t predict the future. Recognize the patterns.July 2026
The future demands a new interactive playbookJune 2026
Innovation isn’t optional anymore. It’s survival.June 2026
Who do you want to be on the other side of thisJune 2026
You’re competing in the age of intelligence with an industrial age org chartMay 2026
The control paradox that is slowing your AI adoptionApril 2026
AI isn’t a risk to manage. It’s a system to rebuild around.March 2026
“This is wrong” is an expression of lost trust and eroding market shareMarch 2026
An intelligent experience is the only competitive advantage leftMarch 2026
Is your workforce ready for AI, or is HR being asked to figure it out?March 2026
AI isn’t making us busier. Fear is.February 2026
What AI’s maturation in 2025 changed about my workDecember 2025
The competitive advantage hiding in the UBI debateDecember 2025
How the long tail is coming alive in the age of AIAugust 2025
Together, we rise: why psychological safety fuels innovationJuly 2025
Creativity and innovation: the new metrics of successNovember 2024
Harnessing AI for a renaissance in business collaboration and innovationNovember 2024
Why documented business and marketing plans are essential in the age of rapid changeNovember 2024
Turn Marketing Insight Into Results
The right tool can help you spot the opportunity. Let’s talk about the strategy and execution that will help you capture it.
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