Amplified Concepts

Marketing Health Check (PATH)

Marketing Health Check

Value: In just 10 questions, get a snapshot of your marketing health — where you stand today, what’s holding you back, and the single most important next step to grow smarter.

Brand Clarity
Our brand promise is clear and consistent.
Do prospects instantly know what you stand for and why it matters?
Our ideal customer profile (ICP) is well-defined and used.
Are segments clear enough to drive targeting, offers, and content?
Our messaging clearly differentiates us.
Would a buyer pick us over a competitor for reasons we articulate well?
Channel Performance
We have a documented multichannel plan with goals.
Intentional plan vs. ad‑hoc posting; goals exist per channel.
Campaigns usually hit their KPI targets.
Click‑through, conversion, CAC, SQLs — do outcomes match expectations?
We run a test → learn → scale loop.
Are experiments systematic and do winners get scaled quickly?
Tech Adoption
CRM/MAP/analytics are connected; data flows reliably.
Can you see the journey from first touch to revenue in one view?
We use AI for personalization, insights, or automation.
Are you leveraging AI to target better, create faster, or adapt in real time?
We trust our dashboards and attribution.
Do decision‑makers actually rely on the numbers presented?
Team Alignment
Roles/KPIs are clear; each metric has an owner.
Does everyone know what they own and how success is measured?
Marketing ↔ Sales/CS handoffs are seamless (shared defs/SLAs).
Are leads moved smoothly with clear definitions and timelines?
We run regular retros and adapt plans.
Do you review wins/losses and adjust the plan consistently?

Please answer all questions.

Scale: 1=Never, 2=Rarely, 3=Sometimes, 4=Often, 5=Always.