Where’s The Rat?
Get inside your customers’ minds and build marketing that speaks to the problems they feel most.
Imagine Walking Into Your Kitchen And Seeing A Rat
Picture it. You wake up, walk into the kitchen for your morning coffee, and come face to face with a rat. In that moment, you’d know four things right away.
You have a problem.
Solving it feels urgent.
You have a strong emotional reaction to it.
Your values will shape how you solve it, whether that’s a trap, poison, or a humane option.
Now ask yourself: what’s the “rat in the kitchen” problem you solve for your customers? When do they realize they have that problem? How do they feel about it, what do they value, and how will they search for a solution?
This workshop helps you answer those questions and map the journey that leads your customers to contact you.
Who It’s For
This workshop is a strong fit when any of these describe your business.
You find it hard to describe the problem you solve in your customers’ own words.
Your marketing talks more about features than about how customers feel.
You’re unsure which channels reach your ideal customers.
You’re building or refreshing your marketing plan.
What We’ll Work On
Why It Works
More than 2,300 years ago, Aristotle identified three keys to persuasion. Empathizing with your audience helps you use all three.
Speak to your audience’s feelings and values about the problem they face.
Show how your offerings align with what your customers actually need.
Earn trust as a credible guide who understands them and can lead them toward the future they want.
What You’ll Walk Away With
- ✓Personas that represent the different types of prospects you serve
- ✓A messaging strategy that connects with your prospects’ emotions
- ✓The marketing channels most likely to reach your ideal prospects
- ✓A foundation that makes all your other marketing efforts work harder
Tailored To Your Team
Every Where’s The Rat? workshop is shaped around your organization. Share your goals, and we’ll design a focused session or a fuller training built around your customers and your offerings.
Related Resources
See where your marketing stands before or after the workshop.
Find The Rat In Your Customer’s Kitchen
Tell us about your customers and your marketing goals, and we’ll shape a workshop around them.
Let’s Talk