Change Leadership Consulting in Metro Atlanta

Sherry Heyl has worked with Metro Atlanta organizations since 1998. She helps executive teams across Atlanta, Alpharetta, and North Fulton lead AI adoption and organizational change.

Let’s Talk

We help Metro Atlanta teams move through change and make it stick.

  1. Present Hear the team early
  2. Assess Find what to fix first
  3. Transition Keep the plan on track
  4. Harness Prove it holds
  5. Change that lasts Results that hold long after launch
Rooted in Metro Atlanta

A Metro Atlanta Partner for Change Leadership

Metro Atlanta leaders benefit from someone who knows the business community and shows up in it.

Reflection Series

Monthly leadership conversations for leaders across North Metro Atlanta. Learn more →

On Stage

Has presented to several groups across Metro Atlanta. Watch an example ↓

In Print

Interviews Georgia executives as a contributing writer for Highlight Georgia. Read the articles →

The Book

Learn to Love the Roller Coaster features stories from Atlanta executives navigating change. Explore the book →

What people say

Trusted by Leaders Across Metro Atlanta and Georgia

Sherry has a gift for helping business owners like me leverage new technologies in a practical, human-centered way.

Bonnie Mauldin Publisher, Highlight Georgia Executive Business Magazine · 2025

Sherry Heyl is simply one of Atlanta’s social media trailblazers and thought leaders… Sherry is also that rarest of people – she executes.

Kevin Howarth Content marketing leader · 2007

…I worked with Sherry Heyl and members of the Sensei Project for more than 2 years. During that time, the Sensei staff helped Communities In Schools grow and engage audiences on numerous platforms by 500%.

Catherine Broussard Director of Marketing and Communications, Communities In Schools of Georgia · 2016

We have chosen her to consult with our company because she understands leading edge collaborative technologies and their strategic applications to business.

Chris Rogers Senior Instructional Designer, The Home Depot · 2006

I think of Sherry as a ‘practical visionary.’… She also makes this applicable and relevant to business by systematically charting out definable steps and results.

Tim Phelan Channels & alliances leader · 2007

I’ve had the pleasure of working with Sherry many times over many years. Her intuition, savvy, and work ethic are unmatched.

Christopher Curley Writer, worked directly with Sherry · 2022
See it in person

Watch an Example of Sherry Presenting in Metro Atlanta

One example: Sherry speaks with the Sugar Hill Business Association about building trust during change.


Metro Atlanta history

A Long Record of Bringing Metro Atlanta Together

Sherry has worked in Metro Atlanta since 1998, and she has helped build its business community along the way.

I’m glad she is right here in Atlanta and I thank her for efforts in helping our local business and non-profit communities…Karla Sinclair, digital marketing professional · 2007
2007

SoCon, Metro Atlanta’s First Social Media Conference

Sherry co-founded SoCon07, the first social media conference in Metro Atlanta, and co-chaired SoCon08 and SoCon09.

SoCon07 Atlanta would not have happened with her devotion to details and hard work.James Harris, entrepreneur · 2007
2011 to 2012

The Change Challenge

Sherry created and co-founded a program that paired professionals with sponsoring nonprofits for hands-on social media training. Teams competed for recognition for the best social media strategy and implementation.


Where we work

Based in Sugar Hill, Working Across Metro Atlanta

Amplified Concepts is based in Sugar Hill and serves Atlanta, Alpharetta, North Fulton, and organizations anywhere through remote work. Sugar Hill Home base Atlanta Alpharetta North Fulton Remote anywhere

Amplified Concepts is based in Sugar Hill and works with executive teams across Metro Atlanta. Whether your team sits downtown or in North Metro Atlanta, the work meets you where you are.

  • In person across Atlanta, Alpharetta, and North Fulton
  • Workshops for Metro Atlanta chambers and business groups
  • Remote options for teams spread across the country

How we work together

Four Ways to Start With Your Metro Atlanta Team

Present

Get Grounded

Hear the team’s voice before anything is decided.

Assess

Readiness Sprint

Find what could improve, and why it matters.

Transition

Mapping Your Momentum

Keep the plan on track as it unfolds.

Harness

The ROI Readout

Prove the change holds after launch.

See all services and the AI Value and Workforce Capacity Pilot →


Frequently asked questions

Metro Atlanta Change Leadership FAQs

Do you work with organizations across Metro Atlanta?

Yes. Sherry has worked with Metro Atlanta organizations since 1998, and Amplified Concepts serves executive teams in Atlanta, Alpharetta, North Fulton, and across the Metro Atlanta area.

Do you meet with teams in person?

Yes. In-person work is available across Metro Atlanta, and remote options work well when your team is spread out.

What kinds of change do you help with?

AI integration, business transformation, workforce transitions, mergers and acquisitions, process improvement, and culture transformation.

Do you speak or run workshops for Metro Atlanta business groups?

Yes. Sherry has presented to several groups across Metro Atlanta, including the Sugar Hill Business Association, and designs workshops for chambers of commerce and business associations around the PATH™ Framework.

What is the Reflection Series?

The Reflection Series is a monthly leadership conversation for leaders across North Metro Atlanta. See the upcoming sessions.

Do you work outside Metro Atlanta?

Yes. Amplified Concepts serves organizations across the United States, with both remote and in-person options depending on the needs of the engagement.

Ready to Talk About Change in Your Metro Atlanta Organization?

A 20-minute conversation will tell you where to start.

Let’s Talk