Amplified Concepts

Amplified Concepts Calculator

Sponsorship And Ad Value Calculator

Price your website, newsletter, social, podcast, or event sponsorships with confidence. Start from CPM benchmarks, adjust for your audience’s engagement, fit, and exclusivity, and leave with a range you can defend.

Your price updates as you go, and the results include a summary you can paste straight into your media kit or pitch email.
No sign-up required. Your numbers stay private in your browser.
Channels You Can Price
WebsiteDisplay, banners, and sponsored articles
NewsletterMentions, issue sponsors, and dedicated sends
Social, Podcast, And VideoPosts, integrations, and pre-roll or mid-roll spots
In-Person EventsBranding, booths, sessions, and title sponsorships
Recommended$0
Range$0 to $0
Impressions0
See Full Results ↓
Step 1 of 4 · Your Package
1
Channel And Package
Where the sponsor appears, how many times, and how exclusive the deal is.
Each format starts with a suggested CPM and a format premium. You can change the CPM in Step 2.
The number of posts, issues, episodes, or events in the package. Volume discounts apply at 3, 6, and 13.
in package
No volume discount
Category exclusivity keeps out direct competitors. Full exclusivity makes them the only sponsor.
Step 2 of 4 · Your Reach
2
Reach And Pricing Baseline
Use your own analytics wherever you have them. The fields change with the channel you picked.
Calculated from the fields above. Type over it if you have an exact number.
views
Calculated automatically
Cost per thousand impressions. The starting value is a conservative baseline for this format, so raise it if your audience is premium.
$
Step 3 of 4 · Your Audience
3
Engagement And Audience Fit
The more closely your audience matches the sponsor’s ideal customer, the more each impression is worth.
Likes, comments, shares, and clicks divided by impressions. Your rate sets the engagement multiplier automatically.
%
Average
How closely your audience matches the sponsor’s ideal customer.
Whether your audience is browsing casually or actively looking for solutions.
Business decision-makers command higher rates than general consumers.
Step 4 of 4 · Extras
4
Add-Ons And Adjustments
Extra services added as flat fees, plus room for anything the calculator doesn’t capture.
Account for brand prestige, guarantees, rush timelines, or other factors. Use a negative number to lower the price.
%
See My Price
Recommended Package Price
$0
Your Negotiation Range
Conservative$0
Recommended$0
Aggressive$0
CPM Baseline
$0
Total Multiplier
×0.00
Price Per Placement
$0
Effective CPM
$0
How We Got Here
    Media Kit Summary
    Your PATH To A Confident Price
    P
    Present
    Lead with your reach and engagement before you share a price, so sponsors see the value first.
    A
    Assess
    Walk sponsors through the multipliers for fit, intent, and exclusivity to show how you arrived at your rate.
    T
    Transition
    Open at the recommended price and use the conservative end of the range as your floor in negotiation.
    H
    Harness
    Report results after each campaign and update your rates as your engagement and reputation grow.
    How This Is Calculated

    CPM baseline equals impressions per placement divided by 1,000, times your CPM, times the number of placements.

    Recommended price multiplies the baseline by the format premium, the engagement multiplier, niche fit, buyer intent, audience type, and exclusivity. It then subtracts any volume discount (10% at 3 placements, 15% at 6, and 22% at 13), applies your custom adjustment, and adds flat-fee add-ons.

    Engagement multiplier comes from your rate: below 0.5% is ×0.5, 0.5% to 1% is ×0.7, 1% to 2% is ×1.0, 2% to 3% is ×1.1, 3% to 5% is ×1.25, and 5% or more is ×1.5.

    Negotiation range runs from 15% below to 15% above the recommended price.

    Need Help Packaging Your Sponsorships?

    We can help you build sponsor packages, a media kit, and a pitch that shows the value of your audience before you ever name a price.

    Let’s Talk More Calculators

    This calculator gives directional guidance based on common pricing approaches. Final pricing should reflect your brand, past performance, advertiser demand, and the scope of what you deliver.