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Books
Books
Marketing and Advertising Books
Books on storytelling, persuasion, and building products and messages people actually want.
All Marketers Are Liars
Telling authentic stories in a low-trust world.
The Tipping Point
How little things make a big difference.
Hooked
How to build habit-forming products.
This Is Marketing
You can’t be seen until you learn to see.
Made to Stick
Why some ideas survive and others die.
Influence
The psychology of persuasion.
The Long Tail
Why the future of business is selling less of more.
Building a StoryBrand
Clarify your message so customers will listen.
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