An Entrepreneur’s Journey
Building a business is hard. Getting out of your own way can be harder.
Every entrepreneur is leading change, starting with themselves. Get practical help with marketing, pricing, sales, and leadership, plus support for the mental and emotional side of building something new.
I’ve Been Where You Are
In 2005, I could see that social technologies were going to be just as disruptive as the internet, if not more, and that they’d open up opportunities for many more people. It was early, and plenty of people didn’t believe me. So I had to believe in myself.
At the time, I started a blog called Entrepreneur’s Journey to share what I was learning with other early adopters. The biggest lesson surprised me.
Going out on my own required just as much mental and emotional work as work on the business, and sometimes more.
Today, I help organizations lead change. Entrepreneurship is the same work on an individual level. Before you lead a team or a market, you have to lead yourself through uncertainty, new skills, and a steady stream of decisions. Inspired by my first blog and decades of experience, An Entrepreneur’s Journey shares what I’ve learned, along with the support I wish I’d had.
Sherry Heyl, Founder of Amplified Concepts
The PATH™ Framework For Entrepreneurs
The PATH™ Framework helps organizations move through change with confidence. The same four steps help entrepreneurs grow a business and grow into the person leading it.
Practical Help For The Business And The Person Building It
Bring the challenge in front of you. Here are some of the areas we can dig into together.
The Real Problem You Solve
Get to the heart of the problem your customers want solved, which is often different from the one you’re describing.
How Your Audience Feels About It
Understand the emotions your customers attach to the problem, from frustration to fear, so your message meets them where they are.
The Cost Of Leaving It Unsolved
Show prospects the real implications of the problem, so they see why acting now matters.
Pricing With Confidence
Set prices that reflect your value, and hold steady when someone pushes back.
Getting In Front Of Prospects
Find creative ways to reach the people you serve that fit your strengths, your budget, and your market.
Negotiating
Prepare for conversations about price, scope, and terms, so you can advocate for yourself and keep the relationship strong.
Marketing That Works
Build a marketing approach that fits your stage and the way your customers make decisions.
Partnerships
Identify partners who can extend your reach, and structure partnerships that work for both sides.
Leading A Team
Hire, delegate, and lead your first team members as your business grows beyond what you can do alone.
Leading Yourself Through Change
Work through fear, self-doubt, and uncertainty, so you can trust yourself, make decisions, and embrace what’s next.
If it’s part of building a business, we can work through it together.
I’ve spent decades in sales, marketing, and consulting, from recruiting and negotiating in a fast-moving market to building and leading my own award-winning agency. Along the way, I’ve worked with hundreds of clients and learned what helps a business, and the person behind it, grow, adapt, and thrive.
Choose The Path That Fits Where You Are
Work one-on-one, learn alongside other entrepreneurs, start with a free tool, or help make the journey possible for others.
One-On-One Consulting
Focused sessions on your business, your decisions, and the challenges in front of you.
See Packages ↓Cohorts
Small groups of entrepreneurs working through the hard parts together, starting with the Entrepreneurial Mindset Lab.
Explore Cohorts ↓Free Tools
Calculators and assessments that help you understand your business and how you’re approaching it.
Try A Free Tool ↓Sponsorship
Organizations can sponsor cohorts, fund seats for entrepreneurs, or support the Lessons From The Road emails.
See Opportunities ↓A Guide For The Road Ahead
Consulting is $150 an hour, or you can save with a package. Use your sessions for any of the areas above, from pricing and marketing to the mental and emotional side of building your business.
First Step
One 60-minute session to work through a specific challenge, plus a written summary of your next steps.
Find Your Footing
Three 60-minute sessions, with email check-ins between sessions to keep you moving.
Build Momentum
Six 60-minute sessions, email check-ins between sessions, and a review of one key document, like your pitch, website, or offer.
Journey Partner
Two 60-minute sessions a month, plus ongoing email support for the decisions that come up in between.
Not sure which package is right for you? Start with a free 20-minute intro call, and we’ll figure it out together.
Learn Alongside Other Entrepreneurs
Cohorts bring together a small group of entrepreneurs to learn from one another through guided conversation, reflection, and small experiments.
The Entrepreneurial Mindset Lab
The Lab focuses on the internal side of entrepreneurship: fear of failure, self-doubt, perfectionism, the discomfort of selling yourself, comparing your progress to others, and building resilience when things don’t work.
Each week, the group works through one question together, then each person takes on a small challenge before the next session.
Join The Interest List- 1The Entrepreneurial Identity. Who are you becoming as you build this business?
- 2Fear And Uncertainty. What are you avoiding because you’re afraid of the outcome?
- 3Confidence And Courage. What would you attempt if you stopped trying to prove yourself?
- 4Rejection And Resilience. How do you respond when things don’t go your way?
- 5Breaking Old Patterns. What beliefs or habits are keeping you stuck?
- 6Moving Forward. What will you do differently starting tomorrow?
From The Podcast
The Future Belongs To The Entrepreneurial Mindset
Stacy Sutton joins Sherry on Navigate Change. Amplify Potential. to talk about why everyone will need to keep learning, keep evolving, and get out of their comfort zone. 6 minutes.
Start With A Free Tool
Each one takes a few minutes, and none of them require a sign-up.
Get Lessons From The Road In Your Inbox
Every so often, I’ll send an email sharing a lesson I’ve learned since going out on my own in 2005, from selling and pricing to staying steady when things don’t go to plan.
Sign Me UpHelp More Entrepreneurs Take The Journey
Sponsors help keep cohorts accessible for early-stage entrepreneurs and build visibility with a community of people starting something new.
Cohort Sponsor
Underwrite a full cohort of the Entrepreneurial Mindset Lab, with presenting recognition throughout the program.
Seat Sponsor
Fund seats for entrepreneurs who would benefit from a cohort but can’t cover the full cost on their own.
Lessons Email Sponsor
Support Lessons From The Road, the email series sharing hard-won lessons with entrepreneurs.
Frequently Asked Questions
How does An Entrepreneur’s Journey connect to change leadership?
Building a business is change leadership on an individual level. Before you lead a team or a market, you lead yourself through uncertainty, new skills, and constant decisions. An Entrepreneur’s Journey applies the same PATH™ Framework Sherry uses with organizations to the individual entrepreneur.
What can we work on in one-on-one consulting?
Sessions can cover identifying the real problem you solve, understanding your audience’s emotions about it, showing the cost of leaving it unsolved, pricing, creative ways to reach prospects, negotiating, partnering, marketing, and leading a team, along with the mental and emotional side of building a business.
How much does one-on-one consulting cost?
One-on-one consulting is $150 an hour. Packages start at $395 for three sessions, and the Journey Partner option offers two sessions a month for $325.
Do you offer a free consultation?
Yes. A free 20-minute intro call gives you a chance to talk through what you’re building and which option makes the most sense. Send an email to request one.
What’s the difference between consulting and a cohort?
One-on-one consulting focuses entirely on your business and your challenges. A cohort brings together a small group of entrepreneurs who learn from one another through guided conversation, reflection, and small experiments.
How much will the Entrepreneurial Mindset Lab cost?
Pricing and dates will be announced soon, and the cohort will be priced to stay accessible for early-stage entrepreneurs. Join the interest list to hear first.
What is Lessons From The Road?
Lessons From The Road is an occasional email from Sherry sharing lessons she’s learned since going out on her own in 2005, for entrepreneurs navigating the same journey. Sign up here.
Can my organization sponsor An Entrepreneur’s Journey?
Yes. Organizations can sponsor a full cohort, fund seats for entrepreneurs, or support the Lessons From The Road email series. Sponsors are recognized on this page and in cohort materials. See sponsorship opportunities.
Do you work with entrepreneurs outside Metro Atlanta?
Yes. Sessions are available in person across Metro Atlanta and remotely for entrepreneurs anywhere in the United States.
Join The Interest List
Send a quick email to join. You’ll hear first about cohort dates and pricing, and there’s no commitment.
Email Me To Join Prefer to write your own? Reach Sherry at sherry@amplifiedconcepts.com.