Marketing & Revenue Resources

Great marketing isn’t built on guesswork. These free marketing assessments, calculators, and leadership resources help business leaders evaluate marketing performance, measure ROI, improve strategy, and identify new opportunities for revenue growth.

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Live tools

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Coming soon

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Articles

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Resource types

Browse by Resource Type

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Marketing & advertising books

Marketing strategy, brand & growth

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Marketing & advertising videos

Marketing performance, creativity & revenue

Tools & Assessments

🔢 Calculators

Sponsorship Calculator

Evaluate the value and ROI of sponsorship investments before you commit — and benchmark against expected returns.

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AI Marketing Mix Assessment

Assess how AI integration across your marketing mix can shift performance, efficiency, creativity, and reach.

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Growth Opportunity Calculator

Quantify the revenue opportunity you’re leaving on the table — and what it would take to capture it.

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✓ Assessments

Marketing Health Check

Get a clear picture of where your marketing is performing, where it’s falling short, and what to prioritize next.

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Marketing Maturity Assessment

Understand where your marketing organization sits on the maturity curve — and what the next stage of growth looks like.

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CMO Adventure

An interactive diagnostic built for marketing leaders — explore your strategic landscape and uncover the decisions that matter most.

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Marketing Leadership Articles

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Articles coming soon

New writing on marketing performance, revenue strategy, and growth is on the way. Explore the tools above in the meantime.

Workbooks

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Workbook

Marketing & Revenue Workbook

Part of the Amplified Concepts Leadership Workbook Series. Available soon.

Coming soon

Built by Amplified Concepts

Every assessment, calculator, workbook, and resource is designed to help leaders make better decisions during periods of growth, change, and transformation.

Need help turning insight into action?

The right tool can help you identify the opportunity. Turning that insight into results takes leadership, strategy, and execution. Whether you’re improving marketing performance, preparing for growth, or navigating organizational change, Amplified Concepts helps leaders move from assessment to action using the PATH Framework.

Explore consulting, workshops, and leadership resources →