Concept Challenge
Test your new business idea before it enters the marketplace.
Picture yourself stepping onto the dueling ground, sword in hand, facing an opponent as skilled and determined as you are. Every move counts. Now replace that sword with your new business idea. Is it ready for what lies ahead?
The Concept Challenge is your training ground. In this rigorous 4-hour session, we put your idea through its paces, test how it stands up to the realities of your current operations, and identify what needs refining before it faces the marketplace.
Who It’s For
This workshop is a strong fit when any of these describe your situation.
You have a promising new product, service, or business line in mind.
Leaders disagree about whether a new idea is worth pursuing.
You’re unsure what a new idea would demand from your operations.
You’d like a confident decision before investing more time and money.
What We’ll Work On
How The Workshop Flows
Every session follows the PATH™ Framework, so you leave with a decision you can act on.
Describe your idea and how your business operates today.
Test the idea against your operations, resources, and best- and worst-case returns.
Map the adjustments, resources, and timelines needed to launch.
Use a decision framework to move forward, refine the idea, or set it aside.
What You’ll Walk Away With
- ✓A realistic picture of how your idea will affect your operations
- ✓A roadmap of the adjustments, resources, and timelines required
- ✓A best-case and worst-case view of your return on investment
- ✓A decision framework for moving forward, refining the idea, or setting it aside
Tailored To Your Business
Every Concept Challenge is shaped around your organization and the idea you’re testing. Share your goals, and we’ll design a session that puts your concept through the right tests for your market and your operations.
Related Services
Keep your idea moving once you’ve decided to pursue it.
Put Your Idea To The Test
Tell us about the idea you’re considering, and we’ll shape a Concept Challenge around it.
Let’s Talk