Resources › Books › Marketing and Advertising › This Is Marketing
This Is Marketing: You Can’t Be Seen Until You Learn to See
Seth Godin · Book · Marketing and Advertising
This Is Marketing: You Can’t Be Seen Until You Learn to See by Seth Godin offers a fresh perspective on marketing in the modern era. Godin argues that successful marketing is not about spamming potential customers with ads but about understanding and serving a specific audience with empathy and care. He emphasizes the importance of creating value and building trust, advocating for a more ethical and human-centered approach to marketing. The book provides practical insights and strategies for connecting with your audience, telling your story, and making an impact. It’s a thoughtful guide for marketers who want to do more than just sell—they want to make a difference.
More in Marketing and Advertising Books
Want to talk it through? Join The Reflection Series, a monthly small-group conversation for senior leaders who want to think more clearly about the ideas shaping how they lead.
Have a book to recommend? Let us know.