Resources › Books › Marketing and Advertising › Hooked
Hooked: How to Build Habit-Forming Products
Nir Eyal · Book · Marketing and Advertising
Hooked: How to Build Habit-Forming Products by Nir Eyal is a must-read for anyone looking to understand the psychology behind why some products become indispensable in our daily lives. Eyal presents the “Hook Model,” a four-step process that companies can use to create products that form strong user habits. By focusing on triggers, actions, variable rewards, and investment, Eyal explains how to design products that keep users coming back repeatedly. This book provides valuable insights for product developers, marketers, and entrepreneurs who want to build products that deeply engage their users and drive long-term success.
More in Marketing and Advertising Books
Want to talk it through? Join The Reflection Series, a monthly small-group conversation for senior leaders who want to think more clearly about the ideas shaping how they lead.
Have a book to recommend? Let us know.