Building Digital Connection
Media & Public Broadcasting (Nonprofit Organization)
Present
A regional broadcaster introduced a new social media platform but struggled with user adoption and relevance among community members.
Assess
Users found the platform confusing and disconnected from local conversation. Awareness was low, and leaders lacked digital fluency.
Transition
We designed outreach campaigns and facilitated training sessions for community leaders and members to share their stories and connect online.
Harness
The platform saw a 130% increase in active users, a threefold rise in engagement, and consistent month-over-month growth of 18%. The digital community became a hub for local storytelling, strengthening the broadcaster’s role as a trusted public service and deepening its connection to the region it serves.
PATH™ in Action
Education and empowerment within the “Assess” and “Transition” stages create sustained engagement and community ownership.
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