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The Four-Letter Code to Selling Anything
Derek Thompson · TEDx · Video · Marketing and Advertising
This talk explores the concept of why we like what we like, examining the tension between our desire for novelty and our preference for familiarity. The speaker introduces the idea of “MAYA” (Most Advanced Yet Acceptable), coined by designer Raymond Loewy, which suggests that successful designs and ideas balance familiarity with a touch of surprise. The talk discusses how this concept applies across various domains, from technology and academia to fashion and politics, showing that people tend to gravitate towards things that feel both new and comfortably familiar.
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