Resources › Videos › Marketing and Advertising › How Brands Use Design and Marketing to Control Your Mind
How Brands Use Design and Marketing to Control Your Mind | Design Theory
Design Theory · Video · Marketing and Advertising
This video explores the powerful impact of branding on consumer behavior, revealing how brands manipulate perceptions and actions through design, emotional appeal, and psychological tactics. It discusses how identical products can seem different due to branding, how visual elements and authority figures are used to create false perceptions, and how brands foster tribalism and loyalty. The speaker introduces a “BS Intensity Spectrum” to illustrate the varying degrees of deception in branding, from harmless creative liberties to manipulative practices.
More in Marketing and Advertising Videos
Want to talk it through? Join The Reflection Series, a monthly small-group conversation for senior leaders who want to think more clearly about the ideas shaping how they lead.
Want more? Subscribe to my podcast, Navigate Change. Amplify Potential.
Have a video to recommend? Let us know.