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The Art of the Start 2.0: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything

Guy Kawasaki · Book · Entrepreneurship and Start-Up

The Art of the Start 2.0: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything, written by Guy Kawasaki, is an updated and expanded guide for entrepreneurs looking to launch successful ventures. Drawing from his extensive experience as a Silicon Valley venture capitalist and marketing executive, Kawasaki provides practical advice on everything from crafting a compelling pitch and building a strong team to raising capital and creating a brand. The book is packed with actionable insights and real-world examples that help entrepreneurs navigate the challenges of starting and scaling a business.


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