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Misbehaving: The Making of Behavioral Economics
Richard H. Thaler · Book · Economics
Misbehaving: The Making of Behavioral Economics by Richard H. Thaler offers a fascinating journey into the development of behavioral economics, a field that challenges the traditional economic assumption that people are always rational actors. Thaler, a pioneer in this field and Nobel laureate, shares his personal experiences and key moments that led to the recognition of behavioral economics as a legitimate discipline. Through engaging anecdotes and accessible explanations, he illustrates how real human behavior—often irrational, emotional, and influenced by biases—affects economic decisions. The book highlights the importance of understanding these behaviors to design better policies and improve economic outcomes, making it an essential read for anyone interested in the intersection of psychology and economics.
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