Get Involved and get business

The article, The 1 Networking Rule 99 Percent of People Are Afraid to Follow, but Should by Nicolas Cole really resonated with me.

Like Nicolas, I have spent a lot of time and money at association meetings trying to shake hands and expand my network. This has served my business but it gets old. Even worse, when I have attended these events recently most of the people are standing around looking at their phones.

I now attend association meetings when there is a topic or speaker I am interested in. If I meet a few people while I am there, that is a bonus. The time and money I am saving by not networking the old fashion way is spent getting involved in other interests where I am meeting new people for fun and/or meaningful activities. It is a better way to get to know people and get networked through quality introductions.

Published October 3, 2017

Business People Meeting Corporate Laptop Technology Concept

About Sherry Heyl

Sherry Heyl is an award-winning marketing manager with in-depth experience developing marketing plans and managing campaigns. Her expertise is in social media marketing, content marketing, and influencer marketing. She works primarily with start-ups, small businesses, and non-profits. She is also the founder of Amplified Concepts, LLC. 

You can contact her at

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