by Sherry Heyl
Today, one out of three people are working as a freelancer. This number is expected to rise to 50% by 2020.
Whereas some people are taking on freelance jobs during a transition period or for extra income, the vast majority of freelancers do not see themselves going to work full time for a company ever again.
I started freelancing in 2005. Throughout the years there have been many rough roads, but since I was the one in the driver seat I was able to make decisions based on what I needed or wanted and what would best benefit my career growth. The sense of control was often lacking in the full-time jobs I had prior to jumping out on my own.
It is because freelancers are in the driver seat of their career that makes them so valuable to the companies that hire them. When you hire a freelancer you are hiring someone who has invested in their own expertise and has done so because they are passionate about what they are doing. You are hiring someone who has worked on a variety of projects and brings with them a wealth of experience and new ideas. Studies show time and again that the best work happens when people care about what they are creating and when a freelancer is doing the work they love with the knowledge that their personal brand and reputation and therefore their entire business model is on the line, they know that their success depends on your success.
The past few years I stepped out of the freelancer world and led a small agency. Over time, my team went from a full-time staff to a group of freelancers. This year I decided to fully embrace the model with a new brand and new business model of a company made by and for Freelancers where we work together side by side as a team collaborating on projects and sharing resources. Our clients receive the best of both worlds that they get from working with freelancers and agencies including, scalable teams of experts, low overhead/cost, single billing, and a central point of contact.
This new way of working is a revolution driven by individuals who want more control over their career or an evolution of work based on emerging needs and capabilities and what Amplified Concepts is creating is an open world of opportunities, without barriers to achievement, where Freelancers and our clients come together to collaborate and learn and succeed.
Published March 15, 2017
About Sherry Heyl
Sherry Heyl is an award-winning marketing manager with in-depth experience developing marketing plans and managing campaigns. Her expertise is in social media marketing, content marketing, and influencer marketing. She works primarily with start-ups, small businesses, and non-profits. She is also the founder of Amplified Concepts, LLC.
You can contact her at firstname.lastname@example.org